Capture quality leads with smart forms
Build lead capture forms that convert visitors into prospects. Optimized for marketing campaigns and sales pipelines.
What is a Lead capture form?
A lead capture form is a marketing tool designed to collect contact information from potential customers or prospects. These forms are typically placed on landing pages, pop-ups, or content download pages. Lead capture forms are essential for building email lists, qualifying prospects, and feeding sales pipelines with new opportunities.
When to use a Lead capture form
Essential Lead capture form fields
Here are the key fields to include in your lead capture form:
- 1
First and last name
- 2
Business email address
- 3
Company name
- 4
Job title or role
- 5
Phone number
- 6
Company size
- 7
Industry or sector
- 8
Primary challenge or need
- 9
Budget or timeline
- 10
How they found you
Lead capture form best practices
Related Lead capture form templates
Waitlist / Email Signup
Collect emails for your waitlist or newsletter signup
Request a Demo Form
Schedule product demonstrations and capture qualified demo requests
Request a Quote Form
Collect detailed project requirements and provide custom quotes
Newsletter Signup Form
Grow your email list with customizable newsletter subscription forms
Content Download Form
Gate premium content like ebooks, whitepapers, and guides with lead capture
Related topics
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