CSAT survey templates

Measure customer satisfaction with the widely-used CSAT methodology. Simple, actionable, and easy to implement.

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What is a CSAT survey?

A CSAT (Customer Satisfaction Score) survey measures customer satisfaction with a specific experience, product, or interaction. Customers typically respond on a 1-5 or 1-7 scale, and the CSAT score is calculated as the percentage of satisfied customers (those who chose 4 or 5 on a 5-point scale). CSAT is versatile, easy to understand, and ideal for measuring satisfaction at specific touchpoints in the customer journey.

When to use a CSAT survey

Support ticket resolution feedback
Product delivery satisfaction
In-app experience feedback
Website checkout experience
Service appointment feedback
Call center quality monitoring

Sample CSAT survey questions

Here are some effective questions to include in your csat survey. These proven questions help you gather actionable insights.

  • 1

    How satisfied are you with your experience today? (1-5)

  • 2

    How satisfied are you with the product quality?

  • 3

    How satisfied are you with our customer service?

  • 4

    How satisfied are you with the delivery speed?

  • 5

    How satisfied are you with the value for money?

  • 6

    What aspects of your experience were most satisfying?

  • 7

    What could we have done better?

  • 8

    Any additional comments or suggestions?

CSAT survey best practices

Trigger CSAT surveys immediately after interactions
Keep surveys very short (1-3 questions maximum)
Make responding as easy as possible (one-click ratings)
Use CSAT for transactional feedback, not relationship feedback
Combine CSAT with other metrics like NPS for full picture
Review and act on low scores within 24 hours

Related topics

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