Customer satisfaction survey templates

Measure and improve customer satisfaction with professional survey templates. Track satisfaction trends and identify areas for improvement.

What is a Customer satisfaction survey?

A customer satisfaction survey (often called CSAT) is a focused questionnaire that measures how satisfied customers are with a specific interaction, product, or service. Unlike broader feedback surveys, satisfaction surveys typically use a standardized rating scale that makes it easy to track trends, benchmark performance, and quantify customer sentiment. CSAT is one of the most widely used customer experience metrics.

When to use a Customer satisfaction survey

Post-support interaction feedback
Product purchase satisfaction
Service delivery assessment
Onboarding experience evaluation
Website usability feedback
Overall brand satisfaction tracking

Sample Customer satisfaction survey questions

Here are some effective questions to include in your customer satisfaction survey. These proven questions help you gather actionable insights.

  • 1

    How satisfied are you with your recent experience?

  • 2

    How well did our product/service meet your expectations?

  • 3

    How would you rate the quality of customer service you received?

  • 4

    How satisfied are you with the speed of service?

  • 5

    How likely are you to purchase from us again?

  • 6

    How satisfied are you with the resolution of your issue?

  • 7

    Overall, how satisfied are you with our company?

  • 8

    What is the primary reason for your satisfaction score?

Customer satisfaction survey best practices

Send surveys immediately after customer interactions
Use a consistent rating scale (1-5 or 1-7)
Include one open-ended question for context
Set up automated survey triggers based on events
Monitor trends rather than individual scores
Close the loop with dissatisfied customers quickly

Related topics

customer satisfaction surveycustomer satisfaction questionsCSAT surveysatisfaction survey templatecustomer experience survey

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