Surveys
Create powerful surveys to gather feedback, measure satisfaction, and conduct research
What are surveys?
Surveys are specialized data collection tools designed for gathering opinions, feedback, and insights from your audience. Unlike forms that collect factual information, surveys focus on measuring attitudes, satisfaction, preferences, and experiences.
Ask Users provides a comprehensive survey builder with advanced question types like Likert scales and ranking questions, along with built-in analytics to help you understand and visualize response data.
Difference from forms
While forms and surveys share similar capabilities, they're optimized for different purposes:
Forms
- • Collect factual information
- • Lead capture and contact details
- • Registration and applications
- • One-time data collection
- • Focus on completion and conversion
Surveys
- • Gather opinions and feedback
- • Measure satisfaction and sentiment
- • Research and data analysis
- • Recurring feedback collection
- • Focus on insights and analytics
Tip: Use forms when you need specific information (like name and email). Use surveys when you want to understand opinions, measure satisfaction, or gather qualitative insights.
Common use cases
Customer satisfaction (CSAT)
Measure customer satisfaction with your products, services, or support interactions using rating scales and feedback questions.
Net Promoter Score (NPS)
Calculate NPS to understand customer loyalty and likelihood to recommend your business to others.
Product feedback
Gather insights about product features, usability, and user experience to inform your product roadmap and improvements.
Market research
Conduct market research to understand target audience preferences, behaviors, and buying decisions.
Employee engagement
Measure employee satisfaction, engagement, and workplace culture with internal surveys for your team.
Event feedback
Collect feedback after events, webinars, or training sessions to improve future experiences and measure success.
Key features
- ✓Advanced question types: All form question types plus Likert scales, ranking questions, and matrix questions
- ✓Built-in analytics: Visualize response data with charts, graphs, and statistical summaries
- ✓NPS calculation: Automatically calculate Net Promoter Score from NPS question responses
- ✓Response filtering: Filter responses by date, completion status, or answer values
- ✓Anonymous responses: Collect feedback anonymously to encourage honest responses
- ✓Response limits: Set maximum response limits for surveys with limited capacity
- ✓Survey scheduling: Schedule surveys to activate and deactivate automatically
- ✓Display rules: Control when and to whom surveys are shown using targeting rules and behavioral triggers. Learn more →
- ✓Data export: Export survey responses and analytics to CSV or PDF
- ✓Custom branding: Fully customize survey appearance to match your brand
- ✓Webhooks: Receive real-time notifications when surveys are completed
- ✓Mobile optimized: Surveys automatically adapt to any screen size for optimal mobile experience
Getting started
- Navigate to Dashboard → Surveys → Create new survey
- Add questions using the survey builder including Likert scales and ranking questions
- Configure settings like anonymous responses, response limits, and survey scheduling
- Customize appearance by selecting a theme or customizing colors and branding
- Save and activate your survey to make it available for respondents
- Share or embed your survey using public URLs, QR codes, or widget embeds
- Analyze responses in the analytics dashboard with charts and export data as needed
Survey topics
Creating surveys
Learn how to create surveys using the survey builder, add questions including Likert scales and ranking, and configure settings.
Editing surveys
Modify existing surveys, reorder questions, update settings, and manage your survey configurations.
Managing responses
View, filter, and analyze survey responses. Access analytics features and export data to CSV.
Labels
Organize surveys and responses with labels. Create, apply, and filter by labels for better organization.
Customization
Customize your survey appearance, layout, branding, and styling to match your brand identity.
Embedding
Embed surveys on your website using widgets. Configure display modes, triggers, and behavior.
Sharing
Share surveys via URL, QR codes, and hosted pages. Enable public access and generate shareable links.
Webhooks
Set up webhooks to receive real-time notifications when surveys are completed.
Need help?
If you have questions or need assistance with surveys, check out our examples or contact support.