Choose Amplitude if you need
- Integration with Segment, BigQuery or Databricks. We haven't found them on Google Analytics's website.
At a glance
- Both have a free plan.
- Both work with Google Ads.
- Amplitude lists SOC 2, ISO 27001, GDPR, HIPAA and SSO. We haven't confirmed any of these for Google Analytics.
- Both have a public API.
From each tool's own website, checked on the dates below, and from published reviews.
Which to choose
From the facts checked for both tools, not from opinion. A fact we haven't confirmed for one of them is never counted.
Choose Google Analytics if you need
- Integration with Display & Video 360, Google Cloud or Google Search Console. We haven't found them on Amplitude's website.
Amplitude
Nobody has reviewed Amplitude yet. Its rating shows once it has 3 reviews.
Review Amplitude
Google Analytics
Nobody has reviewed Google Analytics yet. Its rating shows once it has 3 reviews.
Review Google AnalyticsThe facts
- What it does
- AmplitudeThe platform for building self-improving products
- Google AnalyticsUnderstand how customers interact across your sites and apps so you can deliver better experiences
- Free plan
- AmplitudeYes
- Google AnalyticsYes
- Pricing
- AmplitudeNot confirmed
- Google AnalyticsNot confirmed
- Paid plans from
What they share
From the platforms and integrations each website lists.
Integrations
Both
- Google Ads
Only Amplitude
- Segment
- BigQuery
- Databricks
- HubSpot
- Braze
- Amazon S3
Only Google Analytics
- Display & Video 360
- Google Cloud
- Google Search Console
People who switched
Reviewers who say they used one of these before the other.
No reviewer has said they moved between Amplitude and Google Analytics yet.
Used either of them?
Your review makes this comparison better for the next person. Review Amplitude or review Google Analytics.