Choose Google Analytics if you need
No checked fact sets Google Analytics apart from Matomo yet.
At a glance
- Both have a free plan.
- Matomo offers a free trial (21 days). We haven't confirmed one for Google Analytics.
- They list no integrations in common.
- Matomo lists ISO 27001, GDPR and SSO. We haven't confirmed any of these for Google Analytics.
- Both have a public API.
From each tool's own website, checked on the dates below, and from published reviews.
Which to choose
From the facts checked for both tools, not from opinion. A fact we haven't confirmed for one of them is never counted.
Choose Matomo if you need
- Integration with WordPress, Google Tag Manager or Shopify. We haven't found them on Google Analytics's website.
Google Analytics
Nobody has reviewed Google Analytics yet. Its rating shows once it has 3 reviews.
Review Google Analytics
Matomo
Nobody has reviewed Matomo yet. Its rating shows once it has 3 reviews.
Review MatomoThe facts
- What it does
- Google AnalyticsUnderstand how customers interact across your sites and apps so you can deliver better experiences
- MatomoIntelligent analytics for confident decisions, with GDPR compliance and full data ownership
- Free plan
- Google AnalyticsYes
- MatomoYes
- Pricing
- Google AnalyticsNot confirmed
- MatomoNot confirmed
- Paid plans from
What they share
From the platforms and integrations each website lists.
Integrations
BothNone in common
Only Google Analytics
- Google Ads
- Display & Video 360
- Google Cloud
- Google Search Console
Only Matomo
- WordPress
- Google Tag Manager
- Shopify
- Drupal
- Wix
- Webflow
People who switched
Reviewers who say they used one of these before the other.
No reviewer has said they moved between Google Analytics and Matomo yet.
Used either of them?
Your review makes this comparison better for the next person. Review Google Analytics or review Matomo.