Choose Google Analytics if you need
- Integration with Google Ads, Display & Video 360 or Google Cloud. We haven't found them on Umami's website.
At a glance
- Both have a free plan.
- Umami offers a free trial (14 days). We haven't confirmed one for Google Analytics.
- Umami's lowest paid plan is Pro at $20 per month, with 1 million events included, as of October 20, 2026.
- They list no integrations in common.
- Umami lists GDPR and SSO. We haven't confirmed any of these for Google Analytics.
- Both have a public API.
- Umami can be self-hosted. We haven't confirmed that for Google Analytics.
From each tool's own website, checked on the dates below, and from published reviews.
Which to choose
From the facts checked for both tools, not from opinion. A fact we haven't confirmed for one of them is never counted.
Choose Umami if you need
- Integration with WordPress, Google Tag Manager or Gatsby. We haven't found them on Google Analytics's website.
Google Analytics
Nobody has reviewed Google Analytics yet. Its rating shows once it has 3 reviews.
Review Google Analytics
Umami
Nobody has reviewed Umami yet. Its rating shows once it has 3 reviews.
Review UmamiThe facts
- What it does
- Google AnalyticsUnderstand how customers interact across your sites and apps so you can deliver better experiences
- UmamiOpen-source web and product analytics that brings acquisition, behavior, conversion and retention together
- Free plan
- Google AnalyticsYes
- UmamiYes
- Pricing
- Google AnalyticsNot confirmed
- UmamiUsage-based, monthly
- Paid plans from
What they share
From the platforms and integrations each website lists.
Integrations
BothNone in common
Only Google Analytics
- Google Ads
- Display & Video 360
- Google Cloud
- Google Search Console
Only Umami
- WordPress
- Google Tag Manager
- Gatsby
- Nuxt
- Docusaurus
- Craft CMS
People who switched
Reviewers who say they used one of these before the other.
No reviewer has said they moved between Google Analytics and Umami yet.
Used either of them?
Your review makes this comparison better for the next person. Review Google Analytics or review Umami.