Choose Great Question if you need
- Integration with Salesforce or Snowflake. We haven't found them on Optimal's website.
- HIPAA. We haven't found it on Optimal's website.
At a glance
- Both offer a free trial (Great Question: 14 days, Optimal: length not stated).
- Great Question's lowest paid plan is Self-serve at $129, as of November 14, 2026.
- Optimal's lowest paid plan is Starter at $199 per month, billed annually, as of November 14, 2026.
- Both work with Slack, Figma and Zoom.
- Both list SOC 2, GDPR and SSO.
- Only Great Question lists HIPAA.
- Only Optimal lists ISO 27001.
- Both have a public API.
From each tool's own website, checked on the dates below, and from published reviews.
Which to choose
From the facts checked for both tools, not from opinion. A fact we haven't confirmed for one of them is never counted.
Choose Optimal if you need
- Integration with Okta. We haven't found it on Great Question's website.
- ISO 27001. We haven't found it on Great Question's website.
Great Question
Nobody has reviewed Great Question yet. Its rating shows once it has 3 reviews.
Review Great Question
Optimal
Nobody has reviewed Optimal yet. Its rating shows once it has 3 reviews.
Review OptimalThe facts
- What it does
- Great QuestionAn all-in-one UX research platform to recruit participants, run studies and turn insights into decisions.
- OptimalA user research platform giving everyone on your team the tools to ship faster and decide with confidence.
- Free plan
- Great QuestionNot confirmed
- OptimalNot confirmed
- Pricing
- Great QuestionPer seat, monthly or annual
- OptimalNot confirmed
- Paid plans from
What they share
From the platforms and integrations each website lists.
Integrations
Both
- Slack
- Figma
- Zoom
Only Great Question
- Salesforce
- Snowflake
Only Optimal
- Okta
People who switched
Reviewers who say they used one of these before the other.
No reviewer has said they moved between Great Question and Optimal yet.
Used either of them?
Your review makes this comparison better for the next person. Review Great Question or review Optimal.