Choose Lookback if you need
- Integration with User Interviews. We haven't found it on Optimal's website.
At a glance
- Both offer a free trial (Lookback: 60 days, Optimal: length not stated).
- Lookback's lowest paid plan is Freelance at $299 per year, as of November 14, 2026.
- Optimal's lowest paid plan is Starter at $199 per month, billed annually, as of November 14, 2026.
- They list no integrations in common.
- Both list SOC 2, GDPR and SSO.
- Only Optimal lists ISO 27001.
- Optimal has a public API. We haven't confirmed one for Lookback.
From each tool's own website, checked on the dates below, and from published reviews.
Which to choose
From the facts checked for both tools, not from opinion. A fact we haven't confirmed for one of them is never counted.
Choose Optimal if you need
- Integration with Figma, Slack or Zoom. We haven't found them on Lookback's website.
- ISO 27001. We haven't found it on Lookback's website.
Lookback
Nobody has reviewed Lookback yet. Its rating shows once it has 3 reviews.
Review Lookback
Optimal
Nobody has reviewed Optimal yet. Its rating shows once it has 3 reviews.
Review OptimalThe facts
- What it does
- LookbackAI-powered user research platform for interviews, usability testing, and analysis.
- OptimalA user research platform giving everyone on your team the tools to ship faster and decide with confidence.
- Free plan
- LookbackNot confirmed
- OptimalNot confirmed
- Pricing
- LookbackAnnual plans with session packages
- OptimalNot confirmed
- Paid plans from
What they share
From the platforms and integrations each website lists.
Integrations
BothNone in common
Only Lookback
- User Interviews
Only Optimal
- Figma
- Slack
- Zoom
- Okta
People who switched
Reviewers who say they used one of these before the other.
No reviewer has said they moved between Lookback and Optimal yet.
Used either of them?
Your review makes this comparison better for the next person. Review Lookback or review Optimal.