Choose Marsello if you need
- Integration with Shopify, Lightspeed or WooCommerce. We haven't found them on Smile's website.
At a glance
- Marsello's lowest paid plan is Loyalty Launch at $60 per site per month, in USD, as of November 14, 2026.
- Smile's lowest paid plan is Essential at $15 per month, as of November 13, 2026.
- Both work with Klaviyo.
- Smile lists SOC 2 and SSO. We haven't confirmed any of these for Marsello.
- Smile has a public API. We haven't confirmed one for Marsello.
From each tool's own website, checked on the dates below, and from published reviews.
Which to choose
From the facts checked for both tools, not from opinion. A fact we haven't confirmed for one of them is never counted.
Choose Smile if you need
- Integration with Shopify POS or Judge.me. We haven't found them on Marsello's website.
Marsello
Nobody has reviewed Marsello yet. Its rating shows once it has 3 reviews.
Review MarselloSmile
Nobody has reviewed Smile yet. Its rating shows once it has 3 reviews.
Review SmileThe facts
- What it does
- MarselloOne platform to keep your customers coming back, spending more, and bringing their friends with them.
- SmileThe loyalty platform for ambitious Shopify brands.
- Free plan
- MarselloNot confirmed
- SmileNot confirmed
- Pricing
- MarselloPer site, monthly
- SmileNot confirmed
- Paid plans from
- Marsello
What they share
From the platforms and integrations each website lists.
Integrations
Both
- Klaviyo
Only Marsello
- Shopify
- Lightspeed
- WooCommerce
- Clover
- BigCommerce
Only Smile
- Shopify POS
- Judge.me
People who switched
Reviewers who say they used one of these before the other.
No reviewer has said they moved between Marsello and Smile yet.
Used either of them?
Your review makes this comparison better for the next person. Review Marsello or review Smile.