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Applitools

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An AI-powered end-to-end testing platform combining Visual AI with GenAI and no-code approaches.

Facts from applitools.com, checked November 14, 2026.
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At a glance

  • Applitools is listed under Testing, alongside BrowserStack, Checkly and Chromatic.
  • Applitools' lowest paid plan is Starter at $667 per month, paid annually, as of November 14, 2026.
  • Applitools offers a free trial (length not stated).
  • Applitools works with GitHub, Slack, Cypress, Selenium, Playwright and others.
  • Applitools' main features: Visual AI, Self-healing tests, NLP test authoring, Cross browser testing, Root cause analysis, MCP server.
  • Applitools' website lists SOC 2, ISO 27001, GDPR and SSO.
  • Applitools can be self-hosted.
  • We haven't confirmed whether Applitools has a free plan or a public API.

Facts from applitools.com, checked November 14, 2026.

AI summary

The summary writes itself once 5 people have reviewed this tool.

It's built only from what reviewers say: who it's best for, who should think twice, and what comes up again and again.

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What we know so far

Main features
Visual AI, Self-healing tests, NLP test authoring, Cross browser testing, Root cause analysis, MCP server
Works with
GitHub, Slack, Cypress, Selenium, Playwright, Storybook
Free trial
Yes
Security and compliance
SOC 2, ISO 27001, GDPR, SSO
Self-hosted option
Yes
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Pricing

Facts from applitools.com, checked November 14, 2026. Prices change, so confirm on their site.
  • Starter$667As of November 14, 2026Per month, paid annually. Unlimited users, 100,000 component checkpoints or 1,000 page checkpoints.

How Applitools compares

With other testing tools, on the facts each website lists.

All Applitools alternatives
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