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Funnel

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Funnel gives companies a governed foundation for all their marketing data.

  • Web
Facts from funnel.io, checked November 14, 2026.
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At a glance

  • Funnel is listed under Data integration, alongside Airbyte, Estuary and Fivetran.
  • Funnel's lowest paid plan is Starter at $300 per month, billed annually, as of November 14, 2026.
  • Funnel offers a free trial (14 days).
  • Funnel is available on Web.
  • Funnel works with Looker Studio, Tableau, Snowflake, BigQuery, Claude and others.
  • Funnel's main features: Managed connectors, Semantic layer, Funnel AI and MCP, Marketing mix modeling, Built-in dashboards, Incrementality testing.
  • Funnel's website lists SSO.
  • We haven't confirmed whether Funnel has a free plan or a public API.

Facts from funnel.io, checked November 14, 2026.

AI summary

The summary writes itself once 5 people have reviewed this tool.

It's built only from what reviewers say: who it's best for, who should think twice, and what comes up again and again.

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What we know so far

Main features
Managed connectors, Semantic layer, Funnel AI and MCP, Marketing mix modeling, Built-in dashboards, Incrementality testing
Works with
Looker Studio, Tableau, Snowflake, BigQuery, Claude, ChatGPT
Platforms
Web
Free trial
14 days
Security and compliance
SSO
Facts only, from the tool's website or its vendor. Opinions come from reviewers. Suggest a correction
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Pricing

Facts from funnel.io, checked November 14, 2026. Prices change, so confirm on their site.
  • Starter$300As of November 14, 2026Per month, billed annually. 117 connectors and 13 destinations, unlimited Funnel AI.
  • Business$600As of November 14, 2026Per month, billed annually. 579 connectors, 46 destinations, unlimited users and workspaces.
  • EnterpriseCustomAs of November 14, 2026Custom

How Funnel compares

With other data integration tools, on the facts each website lists.

All Funnel alternatives
  • FivetranNo reviews yet
    Choose Fivetran for
    • Integration with Salesforce, HubSpot or Databricks
    • SOC 2, ISO 27001, GDPR or HIPAA
    Choose Funnel for
    • Integration with Looker Studio, Tableau or BigQuery
    • SSO
    Funnel vs Fivetran
  • HevoNo reviews yet
    Choose Hevo for
    • Integration with Salesforce, Stripe or PostgreSQL
    • SOC 2, GDPR or HIPAA
    Choose Funnel for
    • Integration with Looker Studio, Tableau or Claude
    • SSO
    Funnel vs Hevo
  • StitchNo reviews yet
    Choose Stitch for
    • Integration with Salesforce, HubSpot or Shopify
    • SOC 2, ISO 27001 or HIPAA
    Choose Funnel for
    • Integration with Looker Studio, Tableau or BigQuery
    • SSO
    Funnel vs Stitch

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