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Home/Marketing/Direct mail and gifting

Lob

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Automate and personalize direct mail at scale with a nationwide print network.

  • Free plan
Facts from lob.com, checked November 14, 2026.
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At a glance

  • Lob is listed under Direct mail and gifting, alongside Click2Mail, Inkit and Postal.
  • Lob has a free plan.
  • Lob's lowest paid plan is Startup at $260 per month plus print and postage, as of November 14, 2026.
  • Lob offers a free trial (30 days).
  • Lob works with Braze, Iterable, Figma and InDesign.
  • Lob's main features: Postal IQ routing, Print Delivery Network, Address verification, Visual editor, Mail tracking.
  • Lob's website lists GDPR and HIPAA.
  • Lob has a public API.

Facts from lob.com, checked November 14, 2026.

AI summary

The summary writes itself once 5 people have reviewed this tool.

It's built only from what reviewers say: who it's best for, who should think twice, and what comes up again and again.

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What we know so far

Main features
Postal IQ routing, Print Delivery Network, Address verification, Visual editor, Mail tracking
Works with
Braze, Iterable, Figma, InDesign
Free plan
Yes
Free trial
30 days
Security and compliance
GDPR, HIPAA
Public API
Yes
Facts only, from the tool's website or its vendor. Opinions come from reviewers. Suggest a correction
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Pricing

Facts from lob.com, checked November 14, 2026. Prices change, so confirm on their site.
  • Developer$0As of November 14, 2026Per month plus print and postage. Up to 6,000 mailings, 1 user.
  • Startup$260As of November 14, 2026Per month plus print and postage. Up to 75,000 mailings, 3 users.
  • Growth$550As of November 14, 2026Per month plus print and postage. Up to 150,000 mailings, 5 users.
  • EnterpriseCustomAs of November 14, 2026Custom pricing. 150,000+ mailings per year, 20+ users.

How Lob compares

With other direct mail and gifting tools, on the facts each website lists.

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