At a glance
- Mida is listed under A/B testing, alongside Crazy Egg, Eppo and GrowthBook.
- Mida has a free plan.
- Mida's lowest paid plan is Paid at $224 per month, billed annually, starting at 50,000 tracked users, as of November 14, 2026.
- Mida is available on Web, iOS and Android.
- Mida works with Google Analytics 4, Shopify, WordPress, Webflow, Slack and others.
- Mida's main features: A/B split testing, Visual editor, Website personalization, Feature flagging, Redirect URL testing, AI test generation.
- Mida's website lists ISO 27001, GDPR and SSO.
- Mida has a public API.
Facts from mida.so, checked November 14, 2026.
The summary writes itself once 5 people have reviewed this tool.
It's built only from what reviewers say: who it's best for, who should think twice, and what comes up again and again.



