Amplitude alternatives

At a glance

We list 7 other web analytics tools as alternatives to Amplitude: Fathom Analytics, Google Analytics, Matomo, Mixpanel, Plausible, PostHog and Umami.
Google Analytics, Matomo, Mixpanel, PostHog and Umami have a free plan.
Plausible and PostHog work with HubSpot, as Amplitude does.
Google Analytics and PostHog work with Google Ads, as Amplitude does.

From each tool's own website and from published reviews. Each tool's page says when its facts were checked.

7 alternatives

Listed alphabetically. A tool is ranked by its reviews once it has 3.

Fathom Analytics
Privacy-focused website analytics and a GDPR compliant Google Analytics alternative
No reviews yet
Choose it over Amplitude for: Web; integration with Framer, Ghost or Drupal.
Free trial
7 days
Platforms
Web
Integrations shared with Amplitude
None in common
Main features
Cookie-free analytics, Event and revenue tracking, UTM campaign tracking
Security and compliance
GDPR
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Google Analytics
Understand how customers interact across your sites and apps so you can deliver better experiences
No reviews yet
Choose it over Amplitude for: integration with Display & Video 360, Google Cloud or Google Search Console.
Free plan
Yes
Integrations shared with Amplitude
Google Ads
Main features
Machine learning insights, Flexible reporting, Cross-platform attribution
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Matomo
Intelligent analytics for confident decisions, with GDPR compliance and full data ownership
No reviews yet
Choose it over Amplitude for: Web; integration with WordPress, Google Tag Manager or Shopify.
Free plan
Yes
Free trial
21 days
Platforms
Web, API
Integrations shared with Amplitude
None in common
Main features
Cookieless tracking, Funnels & Flows, Heatmaps & recordings
Security and compliance
ISO 27001, GDPR, SSO
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Mixpanel
Product intelligence platform combining analytics, session replay, experiments and feature flags
No reviews yet
Choose it over Amplitude for: Web; integration with Slack, Iterable or mParticle.
Free plan
Yes
Plans
Free: $0 (as of October 19, 2026)
Platforms
Web
Integrations shared with Amplitude
None in common
Main features
Product analytics, Funnels and retention, Session replay
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Plausible
Lightweight and open-source Google Analytics alternative that respects visitor privacy
No reviews yet
Choose it over Amplitude for: Web; integration with WordPress, Shopify or Ghost.
Paid plans from
Starter, $9 per month for 10k pageviews (as of October 19, 2026)
Free trial
30 days
Platforms
Web, API
Integrations shared with Amplitude
HubSpot
Main features
Privacy-friendly dashboard, Goals and custom events, Email and Slack reports
Security and compliance
GDPR, SSO
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PostHog
Track usage, retention and feature adoption, connected to recordings, experiments and feature flags
No reviews yet
Choose it over Amplitude for: Web; integration with Stripe, Zendesk or GitHub.
Free plan
Yes
Platforms
Web
Integrations shared with Amplitude
HubSpot, Google Ads
Main features
Product analytics, Session replay, Feature flags
Security and compliance
HIPAA, SSO
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Umami
Open-source web and product analytics that brings acquisition, behavior, conversion and retention together
No reviews yet
Choose it over Amplitude for: integration with WordPress, Google Tag Manager or Gatsby.
Free plan
Yes
Paid plans from
Pro, $20 per month, with 1 million events included (as of October 20, 2026)
Free trial
14 days
Platforms
API
Integrations shared with Amplitude
None in common
Main features
Funnel analysis, User journey, Retention
Security and compliance
GDPR, SSO
Compare with Amplitude
Be the first to review