At a glance

Matomo is listed under Web analytics, alongside Amplitude, Fathom Analytics and Google Analytics.
Matomo has a free plan.
Matomo offers a free trial (21 days).
Matomo is available on Web and API.
Matomo works with WordPress, Google Tag Manager, Shopify, Drupal, Wix and others.
Matomo's main features: Cookieless tracking, Funnels & Flows, Heatmaps & recordings, A/B testing & personalisation, Tag Manager, AI traffic sources.
Matomo's website lists ISO 27001, GDPR and SSO.
Matomo has a public API.

Facts from matomo.org, checked October 20, 2026.

AI summary

The summary writes itself once 5 people have reviewed this tool.

It's built only from what reviewers say: who it's best for, who should think twice, and what comes up again and again.

Reviews needed for a summary0 of 5

Matomo is listed under Web analytics, alongside Amplitude, Fathom Analytics and Google Analytics.
Matomo has a free plan.
Matomo offers a free trial (21 days).
Matomo is available on Web and API.
Matomo works with WordPress, Google Tag Manager, Shopify, Drupal, Wix and others.
Matomo's main features: Cookieless tracking, Funnels & Flows, Heatmaps & recordings, A/B testing & personalisation, Tag Manager, AI traffic sources.
Matomo's website lists ISO 27001, GDPR and SSO.
Matomo has a public API.

Facts from matomo.org, checked October 20, 2026.

AI summary

The summary writes itself once 5 people have reviewed this tool.

It's built only from what reviewers say: who it's best for, who should think twice, and what comes up again and again.

Reviews needed for a summary0 of 5

Matomo