Matomo alternatives

At a glance

We list 7 other web analytics tools as alternatives to Matomo: Amplitude, Fathom Analytics, Google Analytics, Mixpanel, Plausible, PostHog and Umami.
Amplitude, Google Analytics, Mixpanel, PostHog and Umami have a free plan.
Plausible and Umami work with WordPress, as Matomo does.
Umami works with Google Tag Manager, as Matomo does.

From each tool's own website and from published reviews. Each tool's page says when its facts were checked.

7 alternatives

Listed alphabetically. A tool is ranked by its reviews once it has 3.

Amplitude
The platform for building self-improving products
No reviews yet
Choose it over Matomo for: SOC 2 or HIPAA.
Free plan
Yes
Platforms
API
Integrations shared with Matomo
None in common
Main features
Product Analytics, Marketing Analytics, Session Replay
Security and compliance
SOC 2, ISO 27001, GDPR, HIPAA, SSO
Compare with Matomo
Be the first to review
Fathom Analytics
Privacy-focused website analytics and a GDPR compliant Google Analytics alternative
No reviews yet
No checked fact sets it apart from Matomo yet.
Free trial
7 days
Platforms
Web
Integrations shared with Matomo
Drupal
Main features
Cookie-free analytics, Event and revenue tracking, UTM campaign tracking
Security and compliance
GDPR
Compare with Matomo
Be the first to review
Google Analytics
Understand how customers interact across your sites and apps so you can deliver better experiences
No reviews yet
No checked fact sets it apart from Matomo yet.
Free plan
Yes
Integrations shared with Matomo
None in common
Main features
Machine learning insights, Flexible reporting, Cross-platform attribution
Compare with Matomo
Be the first to review
Mixpanel
Product intelligence platform combining analytics, session replay, experiments and feature flags
No reviews yet
No checked fact sets it apart from Matomo yet.
Free plan
Yes
Plans
Free: $0 (as of October 19, 2026)
Platforms
Web
Integrations shared with Matomo
None in common
Main features
Product analytics, Funnels and retention, Session replay
Compare with Matomo
Be the first to review
Plausible
Lightweight and open-source Google Analytics alternative that respects visitor privacy
No reviews yet
No checked fact sets it apart from Matomo yet.
Paid plans from
Starter, $9 per month for 10k pageviews (as of October 19, 2026)
Free trial
30 days
Platforms
Web, API
Integrations shared with Matomo
WordPress, Shopify, Wix, Webflow, Squarespace
Main features
Privacy-friendly dashboard, Goals and custom events, Email and Slack reports
Security and compliance
GDPR, SSO
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Be the first to review
PostHog
Track usage, retention and feature adoption, connected to recordings, experiments and feature flags
No reviews yet
Choose it over Matomo for: HIPAA.
Free plan
Yes
Platforms
Web
Integrations shared with Matomo
None in common
Main features
Product analytics, Session replay, Feature flags
Security and compliance
HIPAA, SSO
Compare with Matomo
Be the first to review
Umami
Open-source web and product analytics that brings acquisition, behavior, conversion and retention together
No reviews yet
No checked fact sets it apart from Matomo yet.
Free plan
Yes
Paid plans from
Pro, $20 per month, with 1 million events included (as of October 20, 2026)
Free trial
14 days
Platforms
API
Integrations shared with Matomo
WordPress, Google Tag Manager
Main features
Funnel analysis, User journey, Retention
Security and compliance
GDPR, SSO
Compare with Matomo
Be the first to review