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Umami

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Open-source web and product analytics that brings acquisition, behavior, conversion and retention together

  • Free plan
  • Usage-based, monthly
  • API
Facts from umami.is, checked October 20, 2026.
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At a glance

  • Umami is listed under Web analytics, alongside Amplitude, Fathom Analytics and Google Analytics.
  • Umami has a free plan.
  • Umami's lowest paid plan is Pro at $20 per month, with 1 million events included, as of October 20, 2026.
  • Umami's pricing model: usage-based, monthly.
  • Umami offers a free trial (14 days).
  • Umami is available on API.
  • Umami works with WordPress, Google Tag Manager, Gatsby, Nuxt, Docusaurus and others.
  • Umami's main features: Funnel analysis, User journey, Retention, Session replays, Heatmaps, Revenue tracking.
  • Umami's website lists GDPR and SSO.
  • Umami has a public API.
  • Umami can be self-hosted.

Facts from umami.is, checked October 20, 2026.

AI summary

The summary writes itself once 5 people have reviewed this tool.

It's built only from what reviewers say: who it's best for, who should think twice, and what comes up again and again.

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What we know so far

Main features
Funnel analysis, User journey, Retention, Session replays, Heatmaps, Revenue tracking
Works with
WordPress, Google Tag Manager, Gatsby, Nuxt, Docusaurus, Craft CMS, Magento 2, Eleventy
Platforms
API
Free plan
Yes
Free trial
14 days
Security and compliance
GDPR, SSO
Public API
Yes
Self-hosted option
Yes
Facts only, from the tool's website or its vendor. Opinions come from reviewers. Suggest a correction
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Pricing

Facts from umami.is, checked October 20, 2026. Prices change, so confirm on their site.
  • Hobby$0As of October 20, 2026Up to 100K events per month, 1 website and 6 months of data retention.
  • Pro$20As of October 20, 2026Per month, with 1 million events included. Up to 20 websites and 10 team members, API and MCP access.
  • Business$200As of October 20, 2026Per month, with 10 million events included. Unlimited websites, session replays, heatmaps and white-labeling.
  • EnterpriseCustomAs of October 20, 2026Pricing on request. SAML SSO, uptime SLA and custom data retention.

How Umami compares

With other web analytics tools, on the facts each website lists.

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