Umami alternatives

At a glance

We list 7 other web analytics tools as alternatives to Umami: Amplitude, Fathom Analytics, Google Analytics, Matomo, Mixpanel, Plausible and PostHog.
Amplitude, Google Analytics, Matomo, Mixpanel and PostHog have a free plan.
Matomo and Plausible work with WordPress, as Umami does.
Matomo works with Google Tag Manager, as Umami does.

From each tool's own website and from published reviews. Each tool's page says when its facts were checked.

7 alternatives

Listed alphabetically. A tool is ranked by its reviews once it has 3.

Amplitude
The platform for building self-improving products
No reviews yet
Choose it over Umami for: integration with Segment, BigQuery or Databricks; SOC 2, ISO 27001 or HIPAA.
Free plan
Yes
Platforms
API
Integrations shared with Umami
None in common
Main features
Product Analytics, Marketing Analytics, Session Replay
Security and compliance
SOC 2, ISO 27001, GDPR, HIPAA, SSO
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Fathom Analytics
Privacy-focused website analytics and a GDPR compliant Google Analytics alternative
No reviews yet
Choose it over Umami for: Web; integration with Framer, Ghost or Drupal.
Free trial
7 days
Platforms
Web
Integrations shared with Umami
Gatsby, Docusaurus
Main features
Cookie-free analytics, Event and revenue tracking, UTM campaign tracking
Security and compliance
GDPR
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Be the first to review
Google Analytics
Understand how customers interact across your sites and apps so you can deliver better experiences
No reviews yet
Choose it over Umami for: integration with Google Ads, Display & Video 360 or Google Cloud.
Free plan
Yes
Integrations shared with Umami
None in common
Main features
Machine learning insights, Flexible reporting, Cross-platform attribution
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Matomo
Intelligent analytics for confident decisions, with GDPR compliance and full data ownership
No reviews yet
Choose it over Umami for: Web; integration with Shopify, Drupal or Wix; ISO 27001.
Free plan
Yes
Free trial
21 days
Platforms
Web, API
Integrations shared with Umami
WordPress, Google Tag Manager
Main features
Cookieless tracking, Funnels & Flows, Heatmaps & recordings
Security and compliance
ISO 27001, GDPR, SSO
Compare with Umami
Be the first to review
Mixpanel
Product intelligence platform combining analytics, session replay, experiments and feature flags
No reviews yet
Choose it over Umami for: Web; integration with Slack, Iterable or mParticle.
Free plan
Yes
Plans
Free: $0 (as of October 19, 2026)
Platforms
Web
Integrations shared with Umami
None in common
Main features
Product analytics, Funnels and retention, Session replay
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Plausible
Lightweight and open-source Google Analytics alternative that respects visitor privacy
No reviews yet
Choose it over Umami for: Web; integration with Shopify, Ghost or Webflow.
Paid plans from
Starter, $9 per month for 10k pageviews (as of October 19, 2026)
Free trial
30 days
Platforms
Web, API
Integrations shared with Umami
WordPress
Main features
Privacy-friendly dashboard, Goals and custom events, Email and Slack reports
Security and compliance
GDPR, SSO
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PostHog
Track usage, retention and feature adoption, connected to recordings, experiments and feature flags
No reviews yet
Choose it over Umami for: Web; integration with Stripe, HubSpot or Zendesk; HIPAA.
Free plan
Yes
Platforms
Web
Integrations shared with Umami
None in common
Main features
Product analytics, Session replay, Feature flags
Security and compliance
HIPAA, SSO
Compare with Umami
Be the first to review