12 of the 18 web analytics tools we list have a free plan, confirmed on their own website. Here they are side by side.
Listed alphabetically. A tool is ranked by its reviews once it has 3.
| Tool | Reviews | Lowest paid plan | Free plan | Free trial | Public API | Runs on | Main features |
|---|---|---|---|---|---|---|---|
AmplitudeThe platform for building self-improving products | ReviewsNone yetWrite one for Amplitude | Lowest paid planSee plans | Free planYes | Free trialNot confirmed | Public APIYes | Runs onNot confirmed | Main features
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ContentsquareUnderstand every human and agent journey and turn every signal into better experiences. | ReviewsNone yetWrite one for Contentsquare | Lowest paid planSee plans | Free planYes | Free trial15 days | Public APIYes | Runs onWeb | Main features
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FullstoryCapture real user behavior and put it to work, so your AI moves faster, and your experience improves. | ReviewsNone yetWrite one for Fullstory | Lowest paid planNot confirmed | Free planYes | Free trialNot confirmed | Public APIYes | Runs oniOS, Android | Main features
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GoatCounterEasy web analytics with no tracking of personal data. | ReviewsNone yetWrite one for GoatCounter | Lowest paid planNot confirmed | Free planYes | Free trialNot confirmed | Public APINot confirmed | Runs onNot confirmed | Main features
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| ReviewsNone yetWrite one for Google Analytics | Lowest paid planSee plans | Free planYes | Free trialNot confirmed | Public APIYes | Runs onNot confirmed | Main features
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MatomoIntelligent analytics for confident decisions, with GDPR compliance and full data ownership | ReviewsNone yetWrite one for Matomo | Lowest paid planNot confirmed | Free planYes | Free trial21 days | Public APIYes | Runs onWeb | Main features
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MixpanelProduct intelligence platform combining analytics, session replay, experiments and feature flags | ReviewsNone yetWrite one for Mixpanel | Lowest paid planSee plans | Free planYes | Free trialNot confirmed | Public APINot confirmed | Runs onWeb | Main features
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| ReviewsNone yetWrite one for Mouseflow | Lowest paid planNot confirmed | Free planYes | Free trialNot confirmed | Public APIYes | Runs onNot confirmed | Main features
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| ReviewsNone yetWrite one for PostHog | Lowest paid planNot confirmed | Free planYes | Free trialNot confirmed | Public APIYes | Runs onWeb | Main features
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Simple AnalyticsSee the traffic Google Analytics misses | ReviewsNone yetWrite one for Simple Analytics | Lowest paid plan$20per month, for 100k pageviewsSelf-serve, as of October 23, 2026 | Free planYes | Free trial14 days | Public APIYes | Runs onWeb, iOS, macOS, Chrome extension | Main features
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| ReviewsNone yetWrite one for Statsig | Lowest paid plan$150per monthPro, as of October 23, 2026 | Free planYes | Free trialNot confirmed | Public APIYes | Runs onSlack | Main features
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UmamiOpen-source web and product analytics that brings acquisition, behavior, conversion and retention together | ReviewsNone yetWrite one for Umami | Lowest paid plan$20per month, with 1 million events includedPro, as of October 20, 2026 | Free planYes | Free trial14 days | Public APIYes | Runs onNot confirmed | Main features
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From each tool's own website. “Not confirmed” means we couldn't confirm it there, not that the tool doesn't have it. Each tool's page says when its facts were checked.
A tool is listed here only when we've confirmed on its own website that it has a free plan. Tools we couldn't confirm it for are left out, even if they may have it. Vendors can't pay for a place on this list. Add a tool we missed