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Fathom Analytics alternatives

Other web analytics tools, ranked by what the people who use them say. Vendors can't pay for a place on this list.

At a glance

We list 4 other web analytics tools as alternatives to Fathom Analytics: Google Analytics, Mixpanel, Plausible and PostHog.
Google Analytics and Mixpanel have a free plan.
Plausible works with Ghost, as Fathom Analytics does.

From each tool's own website and from published reviews. Each tool's page says when its facts were checked.

4 alternatives

Rated tools are ranked by their reviews. Tools with fewer than 3 reviews are listed alphabetically, never ranked.

Google Analytics
Understand how customers interact across your sites and apps so you can deliver better experiences
No reviews yet
Free plan
Yes
Integrations shared with Fathom Analytics
None in common
Main features
Machine learning insights, Flexible reporting, Cross-platform attribution
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Mixpanel
Product intelligence platform combining analytics, session replay, experiments and feature flags
No reviews yet
Free plan
Yes
Plans
Free: $0 (as of October 19, 2026)
Platforms
Web
Integrations shared with Fathom Analytics
None in common
Main features
Product analytics, Funnels and retention, Session replay
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Plausible
Lightweight and open-source Google Analytics alternative that respects visitor privacy
No reviews yet
Paid plans from
Starter, $9 (as of October 19, 2026)
Free trial
30 days
Platforms
Web, API
Integrations shared with Fathom Analytics
Ghost
Main features
Privacy-friendly dashboard, Goals and custom events, Email and Slack reports
Security and compliance
GDPR, SSO
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PostHog
Track usage, retention and feature adoption, connected to recordings, experiments and feature flags
No reviews yet
Platforms
Web
Integrations shared with Fathom Analytics
None in common
Main features
Product analytics, Session replay, Feature flags
Security and compliance
HIPAA, SSO
Compare with Fathom Analytics
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People who moved on from Fathom Analytics

From reviews of other tools that say they used Fathom Analytics before.

No reviewer has said they switched from Fathom Analytics yet.

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