Google Analytics alternatives

At a glance

We list 4 other web analytics tools as alternatives to Google Analytics: Fathom Analytics, Mixpanel, Plausible and PostHog.
Mixpanel has a free plan.
PostHog works with Google Ads, as Google Analytics does.

From each tool's own website and from published reviews. Each tool's page says when its facts were checked.

4 alternatives

Rated tools are ranked by their reviews. Tools with fewer than 3 reviews are listed alphabetically, never ranked.

Fathom Analytics
Privacy-focused website analytics and a GDPR compliant Google Analytics alternative
No reviews yet
Free trial
7 days
Platforms
Web
Integrations shared with Google Analytics
None in common
Main features
Cookie-free analytics, Event and revenue tracking, UTM campaign tracking
Security and compliance
GDPR
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Mixpanel
Product intelligence platform combining analytics, session replay, experiments and feature flags
No reviews yet
Free plan
Yes
Plans
Free: $0 (as of October 19, 2026)
Platforms
Web
Integrations shared with Google Analytics
None in common
Main features
Product analytics, Funnels and retention, Session replay
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Plausible
Lightweight and open-source Google Analytics alternative that respects visitor privacy
No reviews yet
Paid plans from
Starter, $9 (as of October 19, 2026)
Free trial
30 days
Platforms
Web, API
Integrations shared with Google Analytics
None in common
Main features
Privacy-friendly dashboard, Goals and custom events, Email and Slack reports
Security and compliance
GDPR, SSO
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PostHog
Track usage, retention and feature adoption, connected to recordings, experiments and feature flags
No reviews yet
Platforms
Web
Integrations shared with Google Analytics
Google Ads
Main features
Product analytics, Session replay, Feature flags
Security and compliance
HIPAA, SSO
Compare with Google Analytics
Be the first to review

People who moved on from Google Analytics

From reviews of other tools that say they used Google Analytics before.

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At a glance

We list 4 other web analytics tools as alternatives to Google Analytics: Fathom Analytics, Mixpanel, Plausible and PostHog.

Mixpanel has a free plan.

PostHog works with Google Ads, as Google Analytics does.

From each tool's own website and from published reviews. Each tool's page says when its facts were checked.